Potential

We Build Companies

At potential.co we believe anything is possible
– with the right people.
Our websites have over 40 million visitors a month and generate millions in incremental sales for multiple brands.
We’re lovers of technology, big on algorithms and data, and if we can’t do something we invest in those who can. We invest in 12 early stage technology startups a year.
Our media group has 300m pages of content consumed each month
We generated traffic for over 1 million car rentals
Responsible for generating £1 billion in online retail sales
Our VC does 12 early stage tech investments a year

Our Journey to Awesome

2002
1,000,000

1 million

rentals in the first year

car

www.carrentals.co.uk

2004
$250 million

In affiliate

SALES

money

2007
9,000,000

9 million

email members

people

www.discountvouchers.co.uk

2010
$1 billion

ASAP Compare

$1 billion in annual sales

cart

2013
thirty investments

POTENTIAL VC

potential

thirty investments made

2014
10 billion

10 billion

ad impressions

30m

2015
taking over asia

coupofy

potential.asia